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Verlag®
by Hoefler & Co.














- Aa Glyphs
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Best ValueFamily Packages
- Individual Styles
- Tech Specs
- Licensing
Basic typesetting
Letter case
Numerals and scientific typesetting
Typographic variants
Reset
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Verlag Xlight
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Verlag Xlight Italic
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Verlag Light
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Verlag Light Italic
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Verlag Book
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Verlag Book Italic
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Verlag Bold
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Verlag Bold Italic
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Verlag Black
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Verlag Black Italic
Per Style:
$17.40 USD
Pack of 30 styles:
$522.00 USD
Verlag Family Pack
10 fonts-
Verlag Xlight
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Verlag Xlight Italic
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Verlag Light
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Verlag Light Italic
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Verlag Book
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Verlag Book Italic
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Verlag Bold
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Verlag Bold Italic
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Verlag Black
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Verlag Black Italic
Per Style:
$20.90 USD
Pack of 10 styles:
$209.00 USD
Verlag Condensed Family Pack
10 fonts-
Verlag Condensed XLight
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Verlag Condensed XLight Italic
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Verlag Condensed Light
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Verlag Condensed Light Italic
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Verlag Condensed Book
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Verlag Condensed Book Italic
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Verlag Condensed Bold
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Verlag Condensed Bold Italic
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Verlag Condensed Black
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Verlag Condensed Black Italic
Per Style:
$20.90 USD
Pack of 10 styles:
$209.00 USD
Verlag Compressed Family Pack
10 fonts-
Verlag Compressed XLight
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Verlag Compressed XLight Italic
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Verlag Compressed Light
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Verlag Compressed Light Italic
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Verlag Compressed Book
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Verlag Compressed Book Italic
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Verlag Compressed Bold
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Verlag Compressed Bold Italic
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Verlag Compressed Black
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Verlag Compressed Black Italic
Per Style:
$20.90 USD
Pack of 10 styles:
$209.00 USD
About the family
From out of the six typefaces originally created for the Guggenheim Museum comes Verlag, a family of 30 sans serifs that brings a welcome eloquence to the can-do sensibility of pre-war Modernism.
The Verlag typeface was designed by Jonathan Hoefler in 1995. A commission from the Solomon R. Guggenheim Museum, Verlag was designed as a reply to the iconic lettering on the facade of Frank Lloyd Wright’s 1959 masterwork at 1071 Fifth Avenue. A sans serif in the ‘geometric’ style, characterized by Euclidean proportions and a monolinear appearance, Verlag features the small lowercase and tall ascenders that were characteristic of the geometric typefaces associated with early Modernism.
From the desk of the designer:
Originally envisioned as a riff on the Guggenheim’s iconic Art Deco lettering, Verlag developed into its own family of versatile typefaces in order to suit the needs of a modern identity program. Because the fonts would ultimately represent a range of individual artistic voices — from Cézanne to Kandinsky to Matthew Barney — Verlag was carefully planned so that its distinct personality would be checked by a sense of objectivity.
From the rationalist geometric designs of the Bauhaus school, such as Futura (1927) and Erbar (1929), Verlag gets its crispness and its meticulous planning. Verlag’s “fairminded” quality is rooted in the newsier sans serifs designed for linecasting machines, such as Ludlow Tempo and Intertype Vogue (both 1930), both staples of the Midwestern newsroom for much of the century. But unlike any of its forbears, Verlag includes a comprehensive and complete range of styles: five weights, each in three different widths, each including the often-neglected companion italic.
Designers: Jonathan Hoefler
Publisher: Hoefler & Co.
Foundry: Hoefler & Co.
Design Owner: Hoefler & Co.
MyFonts debut: null

About
Famous for designing long-lived typefaces marked by high performance and high style, Hoefler&Co creates the fonts that give voice to the world’s foremost institutions, publications, causes, and brands. With a library of 1,500 fonts designed for print, web, office, and mobile fonts, Hoefler&Co is everywhere. Their typefaces shaped the presidential campaigns of Barack Obama and Joe Biden; they’re on the cornerstone of One World Trade Center and on every iPhone ever made. They serve brands from Delta Air Lines to Tiffany & Co., publications from Harper’s Bazaar to The New York Times, institutions such as the Guggenheim Museum, The Public Theater, and New York University, and non-profit organizations including the Natural Resources Defense Council, the Southern Poverty Law Center, and The Peconic Land Trust. The Premium foundry page can be viewed Here.
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